The 90 Day Business · Self-paced programme
From a blank page to a first sale, in 90 days.
A step-by-step programme for people with a full-time job. One evening at a time, you work out your number, test an idea, win your first customer and set an exit date with the numbers behind it.
It is the method behind the $2.5M agency I built, ran remotely and exited in 2025.
The price
$99
One payment, with lifetime access.
- Includes13 short videos, 19 tools, 75+ scripts and emails, 100+ AI prompts
- Length12 weeks, in three phases
- TimeOne step an evening, around a full-time job
- StatusPre-orders open. Access opens 12 November.
$2.5M
made online by the resume-writing agency I built and ran remotely
30,000+
clients served by the agency I founded and exited
15+
years in recruitment and resume writing, combined
3×
founder, with one successful agency exit
What changes in 90 days
Where you start, and where the plan takes you.
You do not need an idea or a plan to begin. You need a few evenings a week. Here is what the twelve weeks are built to change.
Your evenings
Where you startEvenings spent reading about side businesses, with nothing to show for them by Friday.
Where the plan takes youYou sit down after work, open the 90-Day Dashboard and do the one step set for that evening. Every week ends with something finished.
Your number
Where you startYou know you would need more to leave, but not how much, so leaving stays a someday.
Where the plan takes youYou know the exact monthly income that replaces your salary. Leaving stops being a feeling and becomes a figure you can track.
Your skills
Where you startYou use skills at work every day that you have never priced, so it is hard to believe anyone would pay you for them directly.
Where the plan takes youYou have a price for what you already do, and you can say it to a buyer without hedging or apologising.
Your idea
Where you startSeveral half-formed ideas, or none, and no way to choose between them.
Where the plan takes youOne business, chosen on purpose and tested in five real conversations, so you know whether people want it before you spend an evening building it.
Your first customer
Where you startNothing to sell yet, and no clear idea who would buy it.
Where the plan takes youA written offer with a price on it, sold to someone who already knows you and delivered properly. You no longer have an idea. You have a business with a customer.
Your exit
Where you startLeaving feels like a leap you cannot measure, so you keep putting it off.
Where the plan takes youA leaving date worked out from your savings and your sales, a list of who you will sell to next, and a written Exit Plan you can sit down and talk through with your partner.
How the 90 days work
Three phases, from idea to exit plan.
Each phase builds on the one before, and each closes on a milestone you can check off before you move on.
Weeks 1 to 4
Untangle
Find your idea.
- Work out the monthly income you need
- Find out what your skills are worth
- Pick one business
- Test it in five real conversations
Week 4 milestone
You know your number and your price, and five people have told you whether they want your business.
Tools: the Exit Math spreadsheet, the Skills-to-Business Matcher, the Rate Card, the Idea Scorecard.
Weeks 5 to 8
Prove
Get your first sale.
- Build your offer and set your price
- Launch quietly to people who already know you
- Make your first sale, with a script for every conversation
- Deliver it well
Week 8 milestone
Your offer is out, and your first sale is made and delivered.
Tools: the One-Page Offer, the Quiet Launch scripts, the proposal, agreement and invoice templates.
Weeks 9 to 12
Exit
Plan a safe exit.
- Win your second and third customers
- Line up who you will sell to next
- Work out how many months your savings cover, and set your exit date
- Write your Exit Plan
Week 12 milestone
Your exit date is set and your Exit Plan is written.
Tools: the Pipeline Tracker, the Exit Date Builder, the Exit Plan.
Everything is open from day one, so you set the pace. Each evening, the 90-Day Dashboard shows you the one step for that day.
What is included
What you get for $99.
Every week of the plan has a video to watch, a tool to fill in and the words to use, so an evening is enough to finish a step.
- 13
Short videos
A Start Here video and 12 weekly briefings, about 70 minutes in total. Each one is also available as a private podcast.
- 19
Tools
Spreadsheets, trackers and templates, from the Exit Math spreadsheet and the Rate Card to the Pipeline Tracker and the Exit Date Builder. The 90-Day Dashboard ties every week together.
- 75+
Scripts and emails
Ready to use for the awkward conversations: chasing a late payment, raising a price, saying no, and telling your partner the plan.
- 100+
AI prompts
Matched to each week of the plan.
- 12
Milestone checklists
So you can see what is finished and what comes next.
- 13
Walk-With-Me emails
One a week, so the plan keeps moving even in a bad week.
Who it is for
Built around a full-time job.
For people who are good at their job, have a few free evenings, and want to find out whether they could work for themselves without gambling their salary on it.
- You have skills from your job that you have never priced.
- You want a clear order of work, not more information.
- You would rather test an idea with five real people than spend months building it.
- You want to leave with a date and the numbers behind it, not on a hope.
The details
The programme at a glance.
- Format
- Self-paced, with weekly video guidance13 short videos, plus the tools, scripts and prompts for each week.
- Time
- Built around a full-time jobEach step fits into a single evening.
- Pace
- 90 days, or 30 if you have more timeEverything is open from day one.
- Access
- Lifetime, with free updates
- Price
- $99, one payment
- Status
- Pre-orderAccess opens 12 November.
Questions
Before you pre-order.
Do I need a business idea to start?
No. Weeks 1 to 4 are where you find it: you work out what your skills are worth, pick one business and test it in five real conversations. If you want a head start, the free Skills Audit takes about 10 minutes and shows you what your strongest skills already sell as.
Take the free Skills AuditHow much time does it take?
Each step fits into a single evening, and the 13 videos come to about 70 minutes in total. If you have more free time, the same system runs in 30 days.
When does it open?
On 12 November 2026. Pre-order now and your access arrives by email that day, with progress updates from me until then.
Will the price change?
No. The price is $99 and it stays $99: one payment, lifetime access and free updates.
Pre-order
Opens 12 November. Pre-order today.
$99, one payment, lifetime access. Twelve weeks built to take you to your number, a tested idea, a first sale and an exit date. Your access arrives by email on 12 November.
Not ready to buy? Leave your email and I will send you the opening-day details and progress updates.
That didn’t go through. Check the email address and try again.
You’re on the list.
You will hear from me before it opens on 12 November.
If you need your plan before then, the 90-Day Map is the faster route. You apply, and if it’s a fit we talk for an hour. Your written 12-week plan arrives within 48 hours of the call. It costs $695, and there are four places a month.
You’ll also join The Income Toolkit newsletter, with practical ways to build your own income. Unsubscribe any time.
The 90-Day Map · Four places a month
Rather not wait? Work with me directly.
One hour with me, one to one, and a written 12-week plan built around your hours, your skills and what you have already tried, in your hands within 48 hours of the call. It costs $695 and is application only. I read every application within 48 hours and take four people a month.
Apply for the 90-Day Map