The 90-Day Map · One to one
Know what to build, and who to sell it to first.
One hour with me on Zoom, then a written 12-week plan within 48 hours. It sets out the offer to build from your skills, where to find your first customer and exactly how to contact them, and how to turn that first sale into a testimonial.
The details
$695
You pay only once I have approved your application.
- The call
- One hour on Zoom, one to one
- Beforehand
- A 15-minute form, back to me two days before the call so I can read it first
- Your plan
- Written, 12 weeks, in your hands within 48 hours of the call
- Afterwards
- The call recording, plus 14 days of email with me
- Places
- Four a month
- Entry
- Application only. I read every application within 48 hours.
“For the first time in a bit, I feel a glimmer of optimism.”
What changes
Where you start, and what you leave with.
The Map is for the point where you have the skills and a few ideas, but not a plan you trust. Here is the difference it makes.
Where you are nowSeveral ideas, and no way of telling which one deserves your spare hours.
Once your Map arrivesOne idea chosen and shaped into an offer around skills you already have. You stop weighing options and start building.
Where you are nowNo clear picture of who would pay you first, or how you would reach them.
Once your Map arrivesYou know where your first customer is and exactly how to approach them, before you have spent a week guessing.
Where you are nowA first sale that still feels a long way off.
Once your Map arrivesA clear route to your first sale, and a plan to turn it into the testimonial that helps win the next one.
Where you are nowAdvice written for someone with a different life and more free hours.
Once your Map arrivesTwelve weeks in order, each one sized to the hours you told me you can set aside. Every week, you know what it is for.
Where you are nowWorking it out alone, and second-guessing each step.
Once your Map arrivesSupport for your first steps: fourteen days in which you can email me as you start, and the recording of our hour to go back to.
Your written plan
A full strategy for your next 90 days, in writing.
The call is where I ask the questions and gather what I need. Within 48 hours of the call you receive your written plan, set out in four parts.
- Your offer: the idea we settle on, built around the skills we talk through.
- Your first customer: where to find them, and exactly how to contact them.
- Your first sale: how to get it, and how to turn it into a strong testimonial.
- Your twelve weeks: each one mapped to your life and the hours you can set aside.
It is not fifty pages of general advice. It is a short, practical document in plain bullet points, written for you, and yours to keep and work from.
How it works
Your plan is built from your answers.
From your application to your last day of email support, these are the six steps. Your part takes about an hour and a quarter: fifteen minutes on the form, and the hour we spend together.
Every Map is written by hand for one person, which is why there are four places a month.
You apply
Tell me where you are now and what you want to build. I read every application myself, within 48 hours.
You secure your place
If we are a fit, I email you the link to pay and book your call. You pay at this point, not before.
You fill in a fifteen-minute form
It asks what you earn now and what you need to earn, how many hours a week you can realistically set aside, what you have already tried, who already trusts you, and the kind of work you want to avoid.
We talk for an hour on Zoom
One to one. I read your answers before the call, so the hour is spent on your situation.
Your plan arrives
Your 12-week plan, within 48 hours of the call, drawn from your answers and from what we work out together.
Fourteen days of email
You keep the recording of the hour, and for fourteen days you can email me as you start work on the plan.
Who writes it
Your Map is written by me.
I have spent more than fifteen years in recruitment and resume writing, combined, starting at Michael Page and later at Manpower, reading people’s skills the way a recruiter reads a CV. Then I built an online business of my own.
30,000+
clients served by the online business I built
$2.5M
made by that business
I am a three-time founder, and since 2024 I have coached people who want to leave corporate work and start a business of their own. Read the full story.
Apply for the 90-Day MapQuestions
What people ask before they apply.
Is this right for me if I am still deciding what to do?
Yes, and it is a common place to start. Your form asks which of three tracks you are on: leaving something, starting fresh, or restarting something that stalled. Your plan is written from that answer.
What happens after the fourteen days?
You keep your plan and the recording, and you work through the remaining weeks on your own.
How much of my time does it take?
About an hour and a quarter: fifteen minutes on the form, and the hour we spend together.
What happens after I apply?
I read your application within 48 hours. If we are a fit, you get an email from me with the link to secure your place and book your call. If not, I still write back and point you to the best next step.
Can I move my slot?
Yes. Use the link in your booking confirmation, up to 24 hours before the call.
Four places a month
Your next 12 weeks, written for you.
Arrive with your skills and a few ideas. Leave knowing which one you are building, who to sell it to first, and what each of the next twelve weeks is for.
Application only. I take four people a month so each one gets my full attention, and I only say yes when I think the Map is the right next step for you.
$695 one-hour Zoom call written 12-week plan within 48 hours recording and 14 days of email
Apply for the 90-Day MapAlready approved? Secure your place ($695) (opens in a new tab)
Once you pay by card, you are taken to the booking page, where you choose your slot and receive your form.
Not ready to apply?
Two other ways to begin.
Free · About 10 minutes
The Skills Audit
About 40 questions. Ten signals about how you work, cross-checked, then a proof test on your two strongest. It finds the business hiding in your day job, and your full results go to your inbox.
Take the free Skills Audit$99 · Pre-order
The 90 Day Business
If you would rather do the whole thing yourself: the step-by-step method, weekly video guidance and resources, built around a full-time job. One payment of $99, with lifetime access. Pre-order now and your access arrives on 12 November.
Pre-order for $99