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Done for you · LinkedIn

Known for what you do, without writing the posts.

For founders one to five years in. Each month I write and publish your LinkedIn posts in your voice, so the clients who look you up before they buy find the business you run today. You approve every post; I do the rest.

At a glance

Posts
12 or 16/month
Retainer
From $1,600/month
Commitment
Month to month
Setup fee
None
Availability
3 places this quarter

$2.5M

made online by the business I built and ran remotely

30,000+

clients served by the agency I founded and exited

15+

years in recruitment and resume writing, combined

3×

founder, with one successful agency exit

What changes

From an afterthought to a body of work.

Plan for one quarter. This is how your LinkedIn, and your week, look three months in.

Right now

You know you should be posting, but client work comes first, so it keeps slipping.

In three months

LinkedIn is off your to-do list.

Your posts go out through the month in your voice while you get on with client work, and your part is a sign-off: 12 posts every month on The Posts, or 16 on The Presence.

Right now

When you do post, it covers a bit of everything, so people are not sure what you are known for.

In three months

Your feed reads as one clear specialism.

Every post builds on the themes we agree in month one, so a prospect scrolling your feed sees what you are known for at a glance, not a bit of everything.

Right now

Your clients check your LinkedIn before they buy, and it undersells you.

In three months

Your profile keeps pace with the business you run today.

Your profile is refreshed every quarter, so a prospect who looks you up before a call finds the business you run now and a growing record of posts that show how you think, before you have said a word on the call.

Right now

You can’t see what is working, so every post starts from a blank page.

In three months

Each month starts from evidence, not a blank page.

Your report shows what grew and which posts landed, and the next month is planned from it.

Right now

Your name is visible only on the days you post.

In three months

Your name is in the conversation every day.

On The Presence, 5 to 10 considered comments a day put your name in front of your target clients, including the days you don’t post.

Why a quarter: a personal brand compounds. Month one sets the foundation, and every month after builds on it.

I don’t promise followers, leads or revenue, because nobody honestly can. I promise the work: the posts, the monthly report, the profile refresh and, on The Presence, the daily comments. No post goes out until you have signed it off.

How it runs

What happens, and when.

Before your first post, we agree what you want to be known for. After that, your part is to sign off each post before it is published. I write, publish and report back.

I spent more than fifteen years reading profiles in recruitment and resume writing, then built a business that made $2.5M online. That is the lens I write your posts through: what a buyer needs to see before they trust you.

Claire Lawrence, who writes your posts
  1. Month one

    Your foundation

    We agree the themes you want to be known for, and I set your first month’s calendar.

  2. Every month

    Posts in your voice

    12 posts a month, or 16 on The Presence, written by me in your voice and built on the themes we agreed in month one.

  3. Every month

    Your report

    What grew, what worked and next month’s angles, so each month builds on the last.

  4. Every quarter

    Profile refresh

    Your LinkedIn profile updated so it keeps pace with the business.

  5. Every day · The Presence

    Daily engagement

    5 to 10 considered comments that put your name in front of your target clients.

Client words

What clients say about my LinkedIn writing.

I’ve worked with her season after season, and she never misses. She consistently updates my LinkedIn profile with precision, clarity, and a level of polish that makes my life so much easier.

Brandon · United States

Second project with Claire and she delivered again. She took a job listing and my website content and turned it into professional, polished copy for my LinkedIn company page. … Recommend her without hesitation.

Jesse · United States

Claire played a central role in helping me rewrite and refine my LinkedIn counselling page. … She strengthened my messaging, clarified my strengths, and ensured the page truly reflected my values and approach.

Maggie · Counsellor, Australia

The retainer

Two tiers. Month to month.

Both include the month-one foundation, a monthly report and a quarterly profile refresh. The difference is volume, and whether I also engage for you every day.

Tier 1

The Posts

For founders who want a consistent body of work on LinkedIn without writing it themselves.

$1,600/month

  • Month one: the themes you want to be known for, agreed together, and your first month’s calendar
  • 12 posts a month in your voice, approved by you before they are published
  • Monthly report: what grew, what worked, next month’s angles
  • Quarterly profile refresh

In three monthsA steady body of work in your voice, 12 posts every month, and LinkedIn off your to-do list

Start The Posts

Tier 2Most complete

The Presence

For founders who want to be seen in the conversation every day, not only on the days they post.

$1,999/month

  • Month one: the themes you want to be known for, agreed together, and your first month’s calendar
  • 16 posts a month in your voice, approved by you before they are published
  • Daily engagement: 5 to 10 considered comments that put your name in front of your target clients, including the days you don’t post
  • Monthly report: what grew, what worked, next month’s angles
  • Quarterly profile refresh

In three months16 posts every month in your voice, and your name in front of your target clients every day

Start The Presence

3 client places this quarter across both tiers, and at most 2 on The Presence.

Prefer to talk it through first? Message me on LinkedIn

Before you start

The terms, plainly.

This is for founders one to five years in who want to be known for their expertise without writing the posts themselves.

If you are still shaping your first offer, a retainer is not the right first step. Start with the 90-Day Map below.

Your part
Agree your themes in month one, then sign off each post
Places
3 this quarter, at most 2 on The Presence
Commitment
Month to month, 30 days’ notice
Price
Fixed and never discounted, with no setup fee

One to one

Not ready for a retainer? Start with the 90-Day Map.

One hour with me on Zoom, with a fifteen-minute intake form beforehand. Within 48 hours you have your written 90-day plan, built around your skills and the hours you really have. You keep the call recording, and you have 14 days of email support from the call.

It’s £895, and I take 14 sessions a month.

Next step

Start with a conversation.

Message me on LinkedIn, or email claire@theincometoolkit.com with the word “LINKEDIN” in the subject line. Tell me what your business does and who you want to reach. I’ll tell you honestly whether a retainer is the right next step, including “you don’t need this yet” if that’s the truth.

3 places this quarter · Month to month · No setup fee

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